Giving Tuesday: When America Gives as Good as it Gets.
Giving Tuesday was founded in 2012 by New York’s 92nd Street Y, in partnership with the United Nations Foundation. The goal of Giving Tuesday is to create a global day of giving back that celebrates generosity and kindness. The day itself falls on the Tuesday following Thanksgiving each year, meaning Giving Tuesday for 2015 falls on December 1.
The same way that Black Friday and Cyber Monday kicks off the buying season, Giving Tuesday kicks off the giving season. It’s a day to step back from the commercialization and consumerism that comes with the holiday season, and promote doing good for others.